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Johnson Matthew Where does the lesson fit? This session would fit in a business environment or external influences module. Suggested resources & actively related to PEST analysis and Johnson Matthew ; Full Johnson Matthew case study MPH of the Johnson Matthew case study External influences Powering Johnson Matthew crossword Johnson Matthew word search Suggested timings for the session 10 miss 5 miss 20 miss Starter e. G.

Johnson Matthew crossword use the external influences Powering to discuss the topic Read the case study Questions Task – mind map What have you learned? Answers to questions 1 . What does PEST stand for? PEST stands for: ; Political (includes legal) ; Economic ; Social (Includes environmental) 2. Describe what is meant by the ‘external business environment’. The external environment refers to those things outside of the operations of an organization which impact upon it but over which the business has no control. . Analyses why PEST analysis is used by firms.

PEST analysis is used by firms to assess the external business environment in which they operate. Managers and directors can then make decisions on their findings. PEST analysis therefore will inform any new objectives being set and the marketing strategy for the firm. 4. Evaluate the impact that the 2008 banking crisis had on Johnson Matthew. The 2008 banking crisis which lead to the recession: ; Meant a fall in demand for its products Increased efficiency within the company -reducing the use of natural resources and decrease waste through lean production techniques. Efficiencies made the company more sustainable – saving the company money whilst at the same time conserving the planet’s valuable natural resources. Expected learning is likely to include: ; Definition of the external business environment.